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Top 100 Most In Demand Jobs
Job Title: Digital Marketing Professional
Sector & Industry: Marketing & Advertising
The Digital Marketing Professional operates within the marketing and advertising sector, with a particular focus on digital channels. This role is pivotal due to the growing reliance of organizations on online platforms to build their brand, interact with consumers, and drive sales.
Salary Range: US Salary Range: $50,000 - $85,000
The salary for a Digital Marketing Professional in the United States typically ranges from $50,000 to $85,000 annually, depending on experience, education, location, and the specific needs of the company.
Keywords:
Digital Marketing, SEO, SEM, Social Media, Content Strategy, Data Analytics, Online Advertising, Email Marketing, Marketing Automation, Brand Awareness, Lead Generation, Website Management, Performance Metrics, Conversion Optimization.
Responsibilities:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization’s website(s)
- Write and optimize content for the website and social networking accounts
- Track and analyze website traffic flow and provide regular internal reports
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices
- Work with different departments to coordinate marketing strategies across multiple channels
Skills & Qualifications:
- Bachelor's degree in Marketing or a related field
- Proven experience in digital marketing
- Experience with SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Proficiency in marketing automation technology
Primary Jobs to be done
Key Skills & Qualifications
Ideal Personality Traits
Typical Work Context
Personal Traits:
- Creative and innovative thinker
- Excellent communication and interpersonal skills
- Detail-oriented with strong organizational skills
- Ability to work collaboratively in a team environment
- Adaptability and openness to change
Work Focus:
The work of a Digital Marketing Professional primarily focuses on People (engagement and customer relations), Process (in terms of strategy and workflow optimization), and Product (marketing the product/service effectively online).
RESUME PLUS TRAITS TO LOOK FOR WHEN HIRING
RESUME PLUS
Core Competency
Core Competency & Score:
Analytical Thinking – 80%
The ability to analyze data, interpret metrics, and make data-driven decisions is a core competency required for a Digital Marketing Professional.
Work Context
Primary 3P & Score:
Process – 70%
The Digital Marketing Professional should be process-oriented, ensuring efficient strategy planning and execution to meet the company's digital marketing goals.
Ideal Personality Attribute
Essential Big 5 Trait & Score:
Openness to Experience – 75%
A high level of openness is important as Digital Marketing Professionals need to be creative and open to new ideas and technologies.
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